Businesses range from small start-ups to medium-sized success stories to giant corporations. Their personalities vary from friendly and intimate to quietly relaxed to even rigid and formal. Target audiences can be any gender, age group, or social group living anywhere on the planet. In short, your business will be as unique as you are. Regardless of the strategic path you take to reach your target audience, you and your business will benefit if content marketing figures into your strategic marketing plan.
Years ago, when a company wanted to communicate with the media, they would do so in the form of a press release. Today, the press release is an effective tool for getting the word out to the online news sites and it can also be used as a way to communicate with your target audience through their RSS subscriptions to your feeds or as a result of an online search query. Press releases of old were much different from what we can expect to see today. >>
You have a website up and running. You like the logo, the layout, and the ease of navigation throughout the site. You’ve begun to develop a Web presence, and traffic to your site is growing each week. Now you wonder how your website can bring even more value to your business. You, like most businesses, have certain areas where you shine, but have you made use of these strengths in building your brand?