We can use humor to diffuse a tense situation. We can use humor to lighten the mood. We can use humor to break the ice and meet a new friend. We can use humor to humanize your brand as well and make your messaging more relatable.
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Firefly is a digital marketing and PR agency providing strategic growth solutions to technology businesses. We specialize in working with business leaders who are passionate about their products and services.
Today, we’re going to talk about getting your social shoes together. I like the analogy of shoes for social media because shoes are what you put on before you go out in public. In some cases, your shoes might be the first thing a person notices about you. Make sure your shoes are neat and tidy!
If you are planning to work with a PR consultant for the first time, then there’s a bit of prep work that you can do in advance to ensure a smooth and productive project experience. Many agencies will go over requirements with you in advance of your engagement, but here are a few items to consider that should help you along the way.