2012 February | Marketing Consultant | Firefly Marketing & PR

Gear Up for the Newest Google Analytics

Published on February 20, 2012 by Shara Darden in All, Marketing

I assume most of you have encountered Google Analytics, or GA, at some point as more than half of the top 10,000 most popular websites utilize the free service to gain valuable insights into their website traffic and to help determine the effectiveness of their marketing efforts. Last April, Google launched a beta version of

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Why Your Company Should Have a Blog

Published on February 15, 2012 by Shara Darden in All, Marketing

Don’t have a company blog? According to Hubspot’s 2011 State of Inbound Marketing report, you are now in the minority. From 2009 to 2011, the percentage of businesses with a blog grew from 48 percent to 65 percent. Why the up tick? Companies are citing the below average costs of this medium, in addition to

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Building a Social Media Marketing Plan

Published on February 4, 2012 by Shara Darden in All, Marketing

Do you have a social media marketing plan? Chances are very good that you don’t. In fact, one survey suggests that 60 percent of companies are using social media without a plan. Many small businesses set up social media accounts because it’s expected but they aren’t sure how to proceed from there. They inconsistently tweet,

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Firefly Marketing & PR can change your professional life. They will make a plan with you, then execute it, allowing you to pursue your skill set while they use theirs to your benefit. I am told when and where to do things to carry out our plan. They are a one stop resource. I had heard about marketing people in the past who make the plan, but then leave you to your own devices to carry it out. Firefly does it all, and they do it wonderfully!!

Linda Sorg Ostovitz
Silverstein & Ostovitz

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Firefly Marketing & PR worked with me to create a marketing plan for my interior design company. They helped me make a plan that meets my goals and they are working with me to implement the plans. The Firefly team is easy to work with and talk to and know their stuff!

April Force Pardoe
AFP Interiors

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Firefly Marketing & PR is my number one choice for consulting and production of any marketing project. Shara and her team have produced several marketing projects for my company over the past few years. She consistently delivers innovative and timely results. I highly recommend her to any organization seeking a breath of fresh air and a positive experience.

Jeanne Sherwood, CEO
WellAdvantage

Specializing in marketing strategy, public relations, and social media marketing.

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