It’s here! The new Facebook Timeline is changing the face of your business for social media. Change can be overwhelming, especially when you just got used to the old Facebook, but as with all technology and marketing efforts, it is par for the course.
You can embrace the change by educating yourself on how you can create better content for your customers who follow you on Facebook already and grab the attention of those who you want to follow your company.
As with all social media, you need to be easily found by consumers. Coca-Cola sets a great example for the new Facebook timeline, where you can see how they are using it to their advantage to interact with consumers and giving special promotions to those that follow them. What better incentive is that?
Coca-Cola is just an example, and your company may choose to create its own innovative way to interact with consumers. This Infographic below by HubSpot can really help you to get started by showing you the steps you need to take to do that. Read on to see how.