Firefly Inc. is a digital marketing agency providing strategic growth solutions to technology businesses. We specialize in working with business leaders who are passionate about their products and services. We work to develop strategic plans that guide promotional and public relations activities toward greater success. Our approach marries time-tested, proven methodologies with innovative and measurable techniques to ensure exceptional results.


Shara DardenShara Darden

Digital Marketing & PR Consultant

CEO of Firefly, Inc.

Shara Darden is a digital marketing and public relations consultant. She works primarily with emerging tech companies and business services firms to develop fresh ideas and fun campaigns that connect with audiences around the world. With more than 16 years of experience working in communications and marketing, Shara started the consulting firm Firefly Marketing & PR, Inc. Prior to Firefly, Shara worked as vice president of communications and marketing for an international cultural exchange organization.

Shara enjoys sharing her love of social media and marketing with others. Her writing and advice has been featured in Mashable, California Lawyer, and The Business Monthly. She has also presented at numerous conferences throughout the U.S. and internationally.

A Washington, DC native now living in Los Angeles, Shara is a member of the Los Angeles chapter of the Public Relations Society of America. She holds a Bachelor’s degree from the University of Maryland Baltimore County and has completed post-graduate courses in International Management and Marketing.


Shelly CollierShelly Collier

Senior Account Manager

Shelly Collier joined Firefly in 2012 with extensive experience in project management and marketing.  With marketing experience in the behavioral healthcare field, real estate, and business, as well as experience in event planning, presentation creation, and running her own business, she has a varied background.  Shelly has a passion for helping businesses succeed with a focus on social media, event planning, and promotions.

Shelly homeschooled her daughter from kindergarten through middle school, creating her own curriculum and lesson plans. She also has a passion for interior design and has designed rooms for new builds, rehabs, and current homeowners. Shelly also works with the youth group at her church in her hometown of Cincinnati.


Mindy Witte, Creative DirectorMindy Witte

Creative Director

Mindy Witte provides graphic design, brand development, and creative direction for Firefly. Mindy has worked with Firefly since 2013.