Blog | Marketing Illuminations

working with a PR consultant

How to Prepare for Working with a PR Consultant

If you are planning to work with a PR consultant for the first time, then there’s a bit of prep work that you can do in advance to ensure a smooth and productive project experience. Many agencies will go over requirements with you in advance of your engagement, but here are a few items to consider that should help you along the way.

The Art of Conversions Using Content Marketing to Build Your Business

The Art of Conversions: Using Content Marketing to Build Your Business

Businesses range from small start-ups to medium-sized success stories to giant corporations. Their personalities vary from friendly and intimate to quietly relaxed to even rigid and formal. Target audiences can be any gender, age group, or social group living anywhere on the planet. In short, your business will be as unique as you are. Regardless of the strategic path you take to reach your target audience, you and your business will benefit if content marketing figures into your strategic marketing plan.

Microphone Media

How We Can Use Press Releases As An Effective Marketing Tool

Years ago, when a company wanted to communicate with the media, they would do so in the form of a press release. Today, the press release is an effective tool for getting the word out to the online news sites and it can also be used as a way to communicate with your target audience through their RSS subscriptions to your feeds or as a result of an online search query. Press releases of old were much different from what we can expect to see today. >>


Are Your Strengths Part of Your Brand Strategy?

You have a website up and running. You like the logo, the layout, and the ease of navigation throughout the site. You’ve begun to develop a Web presence, and traffic to your site is growing each week. Now you wonder how your website can bring even more value to your business. You, like most businesses, have certain areas where you shine, but have you made use of these strengths in building your brand?