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	<title>Marketing Consultants &#124; Firefly Marketing &#38; PR</title>
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		<title>Gear Up for the Newest Google Analytics</title>
		<link>http://www.soarwithfirefly.com/2012/02/gear-up-for-the-newest-google-analytics/</link>
		<comments>http://www.soarwithfirefly.com/2012/02/gear-up-for-the-newest-google-analytics/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 20:17:17 +0000</pubDate>
		<dc:creator>Shara Darden</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[mobile apps]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.soarwithfirefly.com/?p=555</guid>
		<description><![CDATA[I assume most of you have encountered Google Analytics, or GA, at some point as more than half of the top 10,000 most popular websites utilize the free service to gain valuable insights into their website traffic and to help determine the effectiveness of their marketing efforts. Last April, Google launched a beta version of<a href="http://www.soarwithfirefly.com/2012/02/gear-up-for-the-newest-google-analytics/"> <br /><br /> (Read More...)</a>]]></description>
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		<title>Why Your Company Should Have a Blog</title>
		<link>http://www.soarwithfirefly.com/2012/02/why-your-company-should-have-a-blog/</link>
		<comments>http://www.soarwithfirefly.com/2012/02/why-your-company-should-have-a-blog/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 03:57:22 +0000</pubDate>
		<dc:creator>Shara Darden</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Owners]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.soarwithfirefly.com/?p=545</guid>
		<description><![CDATA[Don’t have a company blog? According to Hubspot’s 2011 State of Inbound Marketing report, you are now in the minority. From 2009 to 2011, the percentage of businesses with a blog grew from 48 percent to 65 percent. Why the up tick? Companies are citing the below average costs of this medium, in addition to<a href="http://www.soarwithfirefly.com/2012/02/why-your-company-should-have-a-blog/"> <br /><br /> (Read More...)</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Building a Social Media Marketing Plan</title>
		<link>http://www.soarwithfirefly.com/2012/02/building-a-social-media-marketing-plan/</link>
		<comments>http://www.soarwithfirefly.com/2012/02/building-a-social-media-marketing-plan/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 03:01:59 +0000</pubDate>
		<dc:creator>Shara Darden</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.soarwithfirefly.com/?p=539</guid>
		<description><![CDATA[Do you have a social media marketing plan? Chances are very good that you don’t. In fact, one survey suggests that 60 percent of companies are using social media without a plan. Many small businesses set up social media accounts because it’s expected but they aren’t sure how to proceed from there. They inconsistently tweet,<a href="http://www.soarwithfirefly.com/2012/02/building-a-social-media-marketing-plan/"> <br /><br /> (Read More...)</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Make Your 2012 Webinars the Best Yet</title>
		<link>http://www.soarwithfirefly.com/2012/01/make-your-2012-webinars-the-best-yet/</link>
		<comments>http://www.soarwithfirefly.com/2012/01/make-your-2012-webinars-the-best-yet/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 04:22:20 +0000</pubDate>
		<dc:creator>Shara Darden</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[meetings]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Small Business Growth]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[webinars]]></category>

		<guid isPermaLink="false">http://www.soarwithfirefly.com/?p=528</guid>
		<description><![CDATA[Whether utilized for internal training or external marketing, webinars, or web-based seminars, are cost-effective tools for getting your message, or product information, out to a number of people in different locations. Attending a webinar is the next best thing to being at a seminar in person, so, needless to say, their popularity is growing. If<a href="http://www.soarwithfirefly.com/2012/01/make-your-2012-webinars-the-best-yet/"> <br /><br /> (Read More...)</a>]]></description>
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		<title>5 Things You Need To Know Before Planning Your Next Event</title>
		<link>http://www.soarwithfirefly.com/2012/01/5-things-you-need-to-know-before-planning-your-next-event/</link>
		<comments>http://www.soarwithfirefly.com/2012/01/5-things-you-need-to-know-before-planning-your-next-event/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 00:34:54 +0000</pubDate>
		<dc:creator>Shara Darden</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.soarwithfirefly.com/?p=514</guid>
		<description><![CDATA[Events are an essential aspect of growing, and maintaining, business relationships. Whether you’re hosting an intimate cocktail reception or a large extravaganza, you have a vested interest in making sure your gathering is a resounding success and reflects the appropriate image of your organization. It is so easy to get lost in the details so,<a href="http://www.soarwithfirefly.com/2012/01/5-things-you-need-to-know-before-planning-your-next-event/"> <br /><br /> (Read More...)</a>]]></description>
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		<item>
		<title>Should Your Company Outsource Online Marketing?</title>
		<link>http://www.soarwithfirefly.com/2012/01/should-your-company-outsource-online-marketing/</link>
		<comments>http://www.soarwithfirefly.com/2012/01/should-your-company-outsource-online-marketing/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 03:40:41 +0000</pubDate>
		<dc:creator>Shara Darden</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Owners]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Consultant]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Small Business Growth]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.soarwithfirefly.com/?p=504</guid>
		<description><![CDATA[Internet marketing, or online marketing, is a broad term covering the multiple facets of marketing products and services over the internet plus email and wireless media too. According to Wikipedia, internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. It also refers to the placement of media<a href="http://www.soarwithfirefly.com/2012/01/should-your-company-outsource-online-marketing/"> <br /><br /> (Read More...)</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learning Social Skills from Hotels and Travel Companies</title>
		<link>http://www.soarwithfirefly.com/2011/10/hotels-and-travel-social-media/</link>
		<comments>http://www.soarwithfirefly.com/2011/10/hotels-and-travel-social-media/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 03:27:05 +0000</pubDate>
		<dc:creator>Shara Darden</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Hotels]]></category>
		<category><![CDATA[Resorts]]></category>
		<category><![CDATA[Small Business Growth]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Travel Companies]]></category>

		<guid isPermaLink="false">http://www.soarwithfirefly.com/?p=479</guid>
		<description><![CDATA[As children we learn how to make new friends, how to use our good manners, how to treat our guests and many other social skills that serve us well as adults today. For businesses, social media sites put our social skills on display. How good are you at making and keeping friends, fans and followers?<a href="http://www.soarwithfirefly.com/2011/10/hotels-and-travel-social-media/"> <br /><br /> (Read More...)</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Get the Best Media Coverage for Your Events &#8211; Part 3</title>
		<link>http://www.soarwithfirefly.com/2011/09/get-the-best-media-coverage-for-your-events-part-3/</link>
		<comments>http://www.soarwithfirefly.com/2011/09/get-the-best-media-coverage-for-your-events-part-3/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 00:52:00 +0000</pubDate>
		<dc:creator>Shara Darden</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Consultant]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Media sponsorship]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Press release]]></category>

		<guid isPermaLink="false">http://www.soarwithfirefly.com/?p=458</guid>
		<description><![CDATA[Part 3 of 3 As we discussed in the previous posts, gaining media coverage for your events requires planning ahead and coordinating with the various media outlets that can connect you with your target audience.  Here is our final tip in the series for securing the best media coverage for your events. Tip # 3:<a href="http://www.soarwithfirefly.com/2011/09/get-the-best-media-coverage-for-your-events-part-3/"> <br /><br /> (Read More...)</a>]]></description>
		<wfw:commentRss>http://www.soarwithfirefly.com/2011/09/get-the-best-media-coverage-for-your-events-part-3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Get the Best Media Coverage for Your Events &#8211; Part 2</title>
		<link>http://www.soarwithfirefly.com/2011/08/get-the-best-media-coverage-for-your-events-2/</link>
		<comments>http://www.soarwithfirefly.com/2011/08/get-the-best-media-coverage-for-your-events-2/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 19:06:51 +0000</pubDate>
		<dc:creator>FireflyStaff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.soarwithfirefly.com/?p=426</guid>
		<description><![CDATA[Part 2 of 3 As we discussed last month, there are several opportunities to have your event covered by some form of media, including print, online, television or radio. It is important to plan ahead in order to achieve great media coverage of your events. We suggest creating a checklist or using an online project<a href="http://www.soarwithfirefly.com/2011/08/get-the-best-media-coverage-for-your-events-2/"> <br /><br /> (Read More...)</a>]]></description>
		<wfw:commentRss>http://www.soarwithfirefly.com/2011/08/get-the-best-media-coverage-for-your-events-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Get the Best Media Coverage for Your Events &#8211; Part 1</title>
		<link>http://www.soarwithfirefly.com/2011/07/get-the-best-media-coverage-for-your-events/</link>
		<comments>http://www.soarwithfirefly.com/2011/07/get-the-best-media-coverage-for-your-events/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 20:34:51 +0000</pubDate>
		<dc:creator>Shara Darden</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Press release]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://74.220.207.136/~soarwit1/?p=234</guid>
		<description><![CDATA[Part 1 of 3 Many organizations hold events throughout the year for various reasons, including celebrating an accomplishment, recognizing members, giving awards, fundraising, educating the community, socializing, business networking, or any other number of reasons to bring the community together. There are many opportunities to have your event covered by some form of media: print,<a href="http://www.soarwithfirefly.com/2011/07/get-the-best-media-coverage-for-your-events/"> <br /><br /> (Read More...)</a>]]></description>
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