Part 1 of 3
Many organizations hold events throughout the year for various reasons, including celebrating an accomplishment, recognizing members, giving awards, fundraising, educating the community, socializing, business networking, or any other number of reasons to bring the community together.
There are many opportunities to have your event covered by some form of media: print, online, television or radio. It is important to plan ahead for media coverage of your events. In some cases, the success of your event will hinge on your success in getting it covered.
Keep in mind that with the significant growth in online media, a lot of budgets and editorial staff have been cut from traditional print sources. Depending on the scale of your event, you may not be able to secure media attendance at your event, but you can still get some level of media coverage both before the event and after.
Over the next few months, we will provide you with a few tips on how to get the best media coverage for your events. Read on and let us know your favorite tools and tips.
Send a media advisory or press release to your target media list announcing the details of your event. Be sure to highlight key people who will be speaking or in attendance. Your media contacts may want to secure an interview either before or during your event. Media advisories should be sent about two to three weeks ahead of the event. Post-event press releases are great for a summary and wrap up of any news or announcements made at the event. It is also important to ensure proper and professional photography of your event. If your media contacts have confirmed attendance, then they may send a photographer to capture images for use with the story. If you have not confirmed media attendance, then you will want to hire a professional photographer to cover your event. Remember, these photos may appear in print so it is important to hire a professional who can ensure the proper formatting, resolution, and lighting. Once you have sent your release and photos, it is important to follow up with phone calls to the appropriate contacts.