Having an optimized Google+ Local page can pay dividends in web searches. Your business can instantly increase its local Search Engine Optimization (SEO), resulting in more web traffic and overall business. It can also improve your social media marketing approach, by catering to mobile searchers looking for business like yours in the area.
If you are new to Google+, now the second-most popular social network in the world, you may want to brush up with a getting started guide. However, before you included Google+ in your social media strategy, it is critical to claim and optimize your Google+ Local page – it can easily bring benefits to your business and online presence.
Google+ Local will default to submitted information from the community. This means that if you haven’t claimed your business’ page yet, you will need to do so to reap the benefits from Google+ Local optimization strategies. Once you claim the page, begin updating/filling out necessary information so that it is accurate:
- Business Name
- Phone Number
- Categories, Business Hours, and Other Pertinent Information
Doug Antkowiak advises businesses to use pictures of the business or logo, a description, email address, and videos. You can also capitalize on your Google+ Local page with great reviews for those who are searching for your business. Ask your loyal customers to fill out a review to improve SEO and how your business looks to newcomers.
Contact us to learn more about Google+ Local optimization and how you can leverage it for your business. We will be happy to show you just how powerful of a network it can be.