Internet marketing, or online marketing, is a broad term covering the multiple facets of marketing products and services over the internet plus email and wireless media too. According to Wikipedia, internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales. It also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and web strategies. And, don’t forget about podcasting, webcasting, social media, blogging, copyediting, and more!
In order to ensure your business is top-of-mind for prospective clients, consider and balance all of these elements need as a part of your marketing strategy. In addition, you will need to track your results and formulate usable reports. Think about all of the manpower and staff you need in-house to master all of those elements, not to mention the ongoing training required. And the hardest part? Internet marketing is constantly evolving so your team needs to be cutting-edge, and able to keep up with the rapid pace of growth.
How can you develop and implement an effective internet marketing strategy with limited internal resources? The best answer is to outsource. Find a reputable and successful company to partner with for the following benefits.
- Saves time! Small businesses and startups have so much more to focus on than performing SEO activities on your site weekly, if not daily, or updating content, checking links, and reviewing statistics. You are probably working with a limited staff and need that brainpower in other areas to get, and keep, your company up and running. By hiring an outside agency to handle your internet marketing, you take that work — and worry — off of your plate. Not to mention, the time and energy it would take to hire, train, and develop a team of internet marketing gurus is no small task!
- Saves money! Recruiting, training, and maintaining an internet marketing team is expensive. Add to that the cost of turnover and the additional costs of specialized programs and tools. The average salary of an SEO specialist is $75,000 – and that’s just one person. For that amount, or less, you could hire an outside firm to take care of everything internet, for you. Seems like a win-win!
- Brings in the experts! An internet marketing firm focuses on just that, internet marketing. They know the tools and the trends, and are staffed to support your campaign efficiently and effectively. They see things through a different perspective than you can from inside your industry. It is your go-to team of experts to take your internet strategy to the next level and keep it going.
Hiring an outside agency to support your online efforts will benefit your company significantly. When finding the right firm, consider them a strategic partner, and together you will work on the ideas and solutions to sky-rocket your organization.
Have you outsourced your online marketing initiatives? What benefits have you experienced?