Twitter may have started it all, but hashtags are making their way across social media channels – such as Google+, Instagram, and Tumblr. Essentially a keyword, a hashtag is a phrase preceded by a pound sign – such as #ilovedogs.
Why would you want to use hashtags? Pragati Bidkar identifies five primary reasons:
- It increases the visibility of your message, since those interested in the same hashtags are more likely to see what you have to say.
- It helps with event promotion. Creating a hashtag can automatically increase your reach beyond your initial audience.
- You can create offers based off of a special or company hashtag. Thus, it becomes a marketing tool in itself.
- You can reach people for a group chat easily.
- The viral potential, in Bidkar’s words, “is worth all the trouble” itself.
Of course, there are some best practices with hashtags that you need to know. Overdoing hashtags is a big no-no–instead, use them sparingly. Don’t be afraid to use them at the front, end, and middle of your tweets as well. Keeping it short, says Bidkar, can allow for a short addition if someone retweets your message.
Create your own regular hashtags to come up with a “catchphrase” of sorts. Or, use it powerfully for event marketing. You can even join the crowd with #TWITTERTIP, leveraging the already-popular hashtag. The possibilities are endless.
Hashtags can lead to increased success on Twitter and a number of other social networks. Contact us to learn more effective social media tips that can help your business.