Don’t have a company blog? According to Hubspot’s 2011 State of Inbound Marketing report, you are now in the minority. From 2009 to 2011, the percentage of businesses with a blog grew from 48 percent to 65 percent. Why the up tick? Companies are citing the below average costs of this medium, in addition to the high success rates. Fifty-seven percent of the companies included in the study have turned a blog generated lead into a customer. Those successes came from frequent blogging – 78 percent blog daily! If that isn’t enough to persuade you to start your blog today, here are some other important reasons.
- SEO, SEO, SEO. Blogs help Search Engine Optimization. With Google Panda, Google’s new search ranking algorithm, new and fresh content is essential for better rankings. In fact, businesses that blog get 55 percent more website traffic. Keep your posts unique and informative.
- Lead your industry! Establish yourself, and your company, as leaders in your industry. Posting insightful and relevant content elevates you as an expert and thought leader. Reporters often use blogs for information and citations and, as an industry leader; you will become a “go to” for them.
- Credibility and Trust. Interestingly enough, blogs are seen as a more trusted and credible source than official company press releases, ads, and articles, because they give a visitor more insight into who you really are – more than any “Meet the Team” or “About Us” section on your website might reveal. Your blogs will have more of an impact on the choices that your customers make, and are likely to help encourage them to the conversion point where the next step is a purchase.
- Customer Involvement. Blogs are thought provoking and elicit a customer response and comments with calls to action or questions at the end of your post. The better and more consistent your content is, the more often your customers will be coming back for more. Consistency creates loyalty.
- Reach New Customers. One thing that a blog does is increase traffic. Blogs should include an easy “share” feature that allows visitors to quickly share the post on any of the major social media sites, including Facebook, Twitter, Google+, Digg, Stumbleupon, and more. When your content is shared, new customers learn about your site.
These are just a few of the top reasons why your company should start blogging. No matter what your final motivation is, it is important that you think it out and have a strategy! Define your goals and establish a commitment to posting with a predetermined frequency. Also, check out this Mashable article on how to get started with a company blog. So, what’s stopping you? Get writing!
Have you recently started a company blog? What experiences have you had?